MINDFUL MAMAS

An evidence-based toolkit supporting mothers' mental health

Mindful Mamas, founded by mothers and mental health professionals, aims to stimulate joy, manage stress, and promote a fulfilling life, emphasising the power of mindfulness in everyday challenges and the joy of motherhood.

We collaborated with them on a comprehensive growth strategy, creating high-performing ad creatives that significantly boosted their online advertising performance. We also worked on customer psychology, copywriting, CRM setup, and team strategy to align efforts across the board.

To increase visibility, we optimised their App Store presence and implemented mobile attribution for more accurate tracking and insights. We also refined their value proposition to deeply connect with their target audience.

These initiatives led to significant user growth and engagement, positioning Mindful Mamas for sustained success and long-term scalability.

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