Aperture is the growth partner you've been looking for

In a previous life, our founder, Hannah, fell in love with taking photos. In photography, your aperture lets you control your depth of field, bring things into and out of focus.

That's what we're here to do at Aperture. Help you find your focus.
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After more than a decade scaling companies from the inside and working alongside some of the best in the business, Hannah launched Aperture.
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At Aperture, we blend product consulting with hands-on performance marketing to drive growth for our partners. Our approach is rooted in customer psychology and a deep understanding of the people who use your products.

Since launching in 2022, we've:
❤️‍🔥 worked with companies from pre-launch to $20B revenue
❤️‍🔥 helped businesses through raises
❤️‍🔥 reduced CPAs by up to 96%
❤️‍🔥 led workshops and spoken all over the world about how to build products that scale, data privacy and analytics, and creative-first strategy‍

Meet the team

Hannah

Founder

After spending more than a decade growing companies from the inside, Hannah launched Aperture to help good companies scale, expand their reach, and help as many people as possible. Her creds include being named App Marketer of the Year, 2x Business Consultant of the Year, leading mobile as a coach on SYSTM, and a previous coach for Google.

Fun fact: Hannah has eaten at more than 2000 restaurants.

Tara

Operations

During her 30 years in marketing, Tara specialised in project management and digital marketing. At Aperture, she integrates AI to improve efficiency and growth. An excellent networker, she supports smooth teamwork and success for Aperture.

Fun fact: Tara worked on cruise ships, which helped her develop her networking skills and embrace diverse cultures.

Helen

Account Manager

Blending a rich background in psychology with her extensive experience in marketing, Helen offers a unique perspective at Aperture. Often referred to as the ‘social media rockstar’, Helen is known for leveraging psychological insights in the creative process, Helen is known best for applying a deep understanding of user behaviour to drive results both organically and in paid.

Fun fact: With a passion for theatre and musicals, Helen harnesses the power of storytelling in each campaign

Abi

Junior Account Manager

Abi combines her graphic design background with a passion for creative thinking. Her freelance design experience on projects, including London Fashion Week, editorial magazines, and social media campaigns has grown her innovative perspective and dynamic approach. Now, transitioning into marketing, Abi brings her creativity and forward-thinking, eager to contribute to impactful marketing strategies at Aperture.

Fun fact: Abi's passion for fashion and sustainability led her to the 2024 Copenhagen Fashion Summit, celebrating its 15th year as the leading forum for industry collaboration on sustainable fashion.

Gus

Account Director

Since moving from Paris to London in 2013, Gus has specialised in driving efficient user acquisition for apps in both agency and in-house settings. He believes combining data driven insights and a creative approach to growth is the key to success.

Fun fact: As a fervent Leyton Orient supporter, he believes in the power of the underdog.

Katie

Senior Account Manager

With over 10 years of experience in digital marketing for e-commerce and apps, Katie has helped start-ups and mid-sized companies grow through performance marketing. Her passion for app user experience and behaviour allows her to offer partners comprehensive, 360-degree insight into their users and product.

Fun fact: Katie rolled out of uni and started working on the shop floor at Selfridges, she sold £1M+ of product over 2 consecutive years; she loved the customer interactions which allowed her to really understand the customer experience.