We're growth experts. We've been building and scaling products for decades and now we're hungry to share our knowledge with you. We know how to get into your customer's heads, and onto their phones.
We'll develop your creative strategy, run your ads, and optimise your product.
In a previous life, our founder, Hannah, fell in love with taking photos. In photography, your aperture lets you control your depth of field, bringing things into and out of focus.
That’s what we’re here to do at Aperture. Help you find your focus.
After more than a decade scaling companies from the inside and working alongside some of the best in the business, Hannah launched Aperture.
At Aperture, we blend product consulting with hands-on performance marketing to drive growth for our partners. Our approach is rooted in customer psychology and a deep understanding of the people who use your products.
Since launching in 2022, we’ve:
After spending more than a decade growing companies from the inside, Hannah launched Aperture to help good companies scale, expand their reach, and help as many people as possible. Her creds include being named App Marketer of the Year, 2x Business Consultant of the Year, leading mobile as a coach on SYSTM, and a previous coach for Google.
Fun fact: Hannah has eaten at more than 2000 restaurants.
With a decade of agency leadership under his belt, Will keeps Aperture running like a well-oiled machine, driving operational excellence, top-tier client experiences, and a team that fires on all cylinders. A brand and digital transformation specialist, he's helped some of the world’s biggest names evolve, adapt, and stay ahead of the game.
Niall Reid makes growth simple. As Growth Lead at Aperture, he draws on 13+ years of experience (and over 70M installs) to build profitable campaigns focused on LTV, not vanity metrics. Known for strategic clarity and creative innovation.
Fun fact: Niall unwinds by caring for his animals and garden in rural Scotland.
Lea helps subscription apps scale with a focus on product-led growth and monetization. With over a decade of hands-on experience, she’s played a key role in growing apps like Bumble, Busuu, and Uptime. She advises startups with Aperture, the award-winning growth agency, and coaches founders at SYSTM, one of the UK’s top accelerators. Her work has earned recognition as a “Leader in Experimentation” (2023, 2024), “Leader in Apps” (2025), and Android’s Best App of 2021.
Tim Clarke is a creative operator and growth strategist with deep experience across branding, marketing, and the creator economy. As Growth Lead at Aperture, he helps scale purpose-driven brands through full-funnel strategy, creative direction, and operational clarity. From launching platforms to shaping brand systems, Tim blends startup grit with a sharp eye for brand and cultural insight. Future-focused, founder-minded, and always building what's next.
Fun Fact: Tim can be found with a hot coffee 99% of the time.
After moving from New York to Seoul, Nico brought his expertise in influencer marketing, performance strategy, and full-funnel execution to bridge markets and scale brands on a global stage. With over 7 years of experience in e-commerce and apps, he has led campaigns that delivered 300%+ revenue growth, secured millions in funding, and generated breakout visibility on platforms like TikTok and Instagram. At Aperture, Nico blends creative strategy with data precision, working on paid media, creator programs, and lifecycle experiments that turn cultural moments into measurable results.
Fun fact: Before diving into marketing, Nico worked as a chef in New York, an experience that sharpened his work ethic and passion for setting others up for success.
Abi combines her graphic design background with a passion for creative thinking. Her freelance design experience on projects, including London Fashion Week, editorial magazines, and social media campaigns has grown her innovative perspective and dynamic approach. Now, transitioning into marketing, Abi brings her creativity and forward-thinking, eager to contribute to impactful marketing strategies at Aperture.
Fun fact: Abi's passion for fashion and sustainability led her to the 2024 Copenhagen Fashion Summit, celebrating its 15th year as the leading forum for industry collaboration on sustainable fashion.
John brings clarity to noisy spaces. With a writer’s instinct and a strategist’s mindset, he blends brand and performance thinking to create ideas that land, convert, and stick. At Aperture, he shapes content-first campaigns grounded in cultural relevance, customer psychology, and sharp execution.
Fun fact: Once accepted a pint from Gandalf. (Sir Ian)
Varen is a results-driven influencer marketing strategist with years of experience across multiple platforms in the creator economy. Having worked with hundreds of creators and affiliates on six-figure budget campaigns, from nano and micro influencers to macro and celebrity talent, he combines creative instinct with a sharp ability to onboard unique talent. He has led end-to-end campaigns, scouting thousands of creators worldwide, negotiating partnerships, and shaping creative direction to deliver measurable results. Varen specialises in turning influencers into growth engines, bringing a rare mix of strategy, creativity, and operational excellence to every project.
Fun fact: Varen is a committed mental health advocate, having partnered with organizations and led university research to advance students’ access to mental health services.
Our team is constantly evolving and always seeking new ways to enhance the quality of our work. We are committed to growth, innovation, and delivering the best possible results for our clients.